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RIDING IS DECIDING

What a year it’s been! When the economy tanked we collectively held our breath and hoped the storm would pass. When gas dove below two bucks last winter we here held our breath to see if Hummer Nation would make a comeback and relegate the recent boom in bicycle transport to the novelty section of human locomotion once again. We’re happy to report that didn’t happen.

Apparently plenty of folks who switched to bicycles, when filling their car required a bank loan, decided to keep riding their bikes. They had tasted the freedom that only a bike can give. Their bodies had tasted the endorphins that come with exercise. And their wallets had tasted the sweet savings that grow each day you decide to ride.

Bikes continue to rule as the most efficient mode of transport ever devised. Around the world the bike is used daily by millions for chores that range from the mundane to the grandiose. As air quality becomes an issue in the exhaust-choked cities of emerging nations, where bikes once ruled but have been pushed aside by cars as the new status symbol, governments are re-discovering bicycles as a way to cut emissions and a path to a cleaner, healthier lifestyle for everyone. Bike share programs are blossoming in big cities around the globe, even in our oil-addicted nation.

Bicycles are the sustainable future of urban transportation. Stake your ground now. Become involved locally. Support efforts for safe bike routes to school, for more bike paths and for urban transport planning that includes bicycles. Remember that RIDING IS DECIDING. It’s a bold move in a landscape dominated by cars, but it’s a step many of us can decide to take today.

We love to ride, just like you – to get to work, to keep fit, to have fun and adventure. Give us a call at 800.447.1539 and let us know how we can help you DECIDE TO RIDE.

Ride lots! Your bike will make you free.

- Your Detours Team